Continuing on with my guidance for prospective writers…
Not for the $$$
I think my first bit of advice is that, unless your Stephen King or J.K. Rowling, you probably don’t want to focus on the money your book(s) will generate. Particularly if you have narrow markets for your subjects.
Basically, generating revenue isn’t the goal.
However, don’t let that deter you. There are incredible advantages to being a published author. Some that quickly come to mind include:
Establishing yourself as a published author and subject matter expert
Building your brand
Ability to provide classes around topic(s) within your book
Adding credibility to your consulting practice
Leveraging the book to gain speaking engagements
I guess my point is, your writing of any sort builds your personal brand. And I think that can be priceless in your professional journey.
I haven’t had broad experience across multiple publishers. I’ve published one book with a traditional publisher Dorset House. I’ve also submitted manuscript ideas to 4-5 more publishers and advanced quite far in their selection and approval processes.