Agile Coaching Measurement

Agile Coach as Personal Trainer

Agile Coach as Personal Trainer

I was interviewing a personal trainer the other day. I asked them—

How should I measure your effectiveness and your value as my personal trainer to achieve the outcomes I desire?

And she responded with something interesting. She said, you can’t.

She followed up with—

My personal value and effectiveness must be coupled with your ability to partner with me to realize the results you seek. You see, at least how I see it, we’re in this together.

She went on to say—

Measuring the Effectiveness of Agile Coaching and Coaches

Measuring the Effectiveness of Agile Coaching and Coaches

I’m just now finishing up my agile coaching book and I’ve been thinking about aspects that I may not have adequately covered in it. Measuring agile coaches/coaching and the impact rose to the top of my mind. And as I considered my writing history in this space, it dawned on me that I had never tackled it directly and I began to wonder why?

I think it’s because I don’t like or agree or resonate with the idea of discretely measuring agile coach or coaching performance. Why? No, it’s not because I’m afraid to be measured or held accountable in some way. Mostly, it’s because I don’t think it’s relevant.

The very nature of agile coaching is helping others to experiment, to learn and adapt, to change, and to improve their results. It’s not about measuring the coach. It’s about the performance of who they are coaching that truly counts. That is measuring the individuals, leaders, teams, or organizations that are being coached.

For example, if I’m coaching a Product Team (Chief Product Owner, Product Managers, and Product Owners) in an agile instance do they…

  • Improve the ROI driven across products?

  • Connect more to their clients? Envisioning better?

  • Work more cohesively as a team and are better aligned (horizontally & vertically) across other functions?

  • Are they learning more effectively as a community of practice?

  • Are the leaders operating more as Catalyst leaders? (See Bill Joiner’s work on Leadership Agility)

If these and many other measures are trending positively and improving, then I might be a strong part of that improvement. But while I, as the coach, am part of the system, it’s the system that improves and it’s the system that should be measured.

But I do have a few thoughts on effective measures of the coach that might be separate from the outcomes they are contributing (or not contributing) to.